Concepts
Templates
Reusable email designs
Templates are reusable email designs. Build them once with the drag-and-drop editor, then use them across campaigns and flows.
Editor
The visual editor uses a section-based layout. Drag components (text, images, buttons, dividers) into sections. Your brand theme is applied automatically.
Personalization
Use merge tags to personalize content:
Hi {{ contact.first_name }},MJML rendering
Templates are stored as structured JSON and rendered to MJML for maximum email client compatibility. You don't need to write any HTML.
