Templates

Templates are reusable email designs. Build them once with the drag-and-drop editor, then use them across campaigns and flows.

Editor

The visual editor uses a section-based layout. Drag components (text, images, buttons, dividers) into sections. Your brand theme is applied automatically.

Personalization

Merge tags fill in each recipient's details when the email is sent. Insert them from the editor's merge tag menu, or type them:

Hi {{ contact.first_name }},
You're on the {{ data.plan | default: "free" }} plan.
Lifetime spend: {{ data.shopify.customers.amount_spent }}

• Contact fields: contact.first_name, contact.last_name and contact.email, plus profile fields such as contact.company, contact.title and contact.total_spent.
• Custom fields: data.<key> reads a field from the contact's data object (see custom fields). Use dots for nested fields, for example data.preferences.locale.
• Integration fields: synced fields live under the integration's name, for example data.shopify.customers.amount_spent. They render in campaigns and flows; transactional messages render contact and custom fields only.
• Fallbacks: in campaigns and flows, a field the contact doesn't have renders empty. {{ data.plan | default: "free" }} renders free instead. Other filters include upcase, capitalize, number, currency and date.

Values are HTML-escaped in the HTML version of the email, so a field can't add markup.

MJML rendering

Templates are stored as structured JSON and rendered to MJML for maximum email client compatibility. You don't need to write any HTML.