Concepts
Segments
Dynamic audience groups based on conditions
Segments are dynamic contact groups defined by filter conditions. Unlike static lists, segments automatically update as contacts match or stop matching the criteria.
Conditions
Build segments using conditions on contact properties and behavior:
- Contact fields — e.g., city equals "London"
- List membership — e.g., belongs to "VIP Customers"
- Tags — e.g., has tag "purchased"
- Engagement — e.g., opened an email in the last 7 days
Usage
Use segments as the audience for campaigns, or as conditions in flow steps to branch logic based on segment membership.
